Efficacy + Claims Testing

Zahava supports brands in designing and executing efficacy testing that not only meets regulatory standards, but also drives compelling, consumer-facing storytelling. We guide your team through the entire testing journey—from identifying the right claims to translating the data.

Core Testing Services:

✅ Claims Development & Strategy

• Identify claims that are both compelling and compliant

• Map competitive and category claims for differentiation

• Align desired claims with appropriate testing pathways (clinical, consumer-perceived, instrumental)

🧬 Test Design & Protocol Development

• Define testing methodology (clinical, instrumental, consumer-perception)

• Recommend study parameters (duration, sample size, measurement tools)

• Develop protocols in collaboration with third-party labs or research firms

• Ensure alignment with regulatory standards (FTC, FDA, EU, etc.)

🔍 Partner & Vendor Coordination

• Identify and vet suitable testing partners (labs, CROs, universities)

• Coordinate proposal gathering, timeline management, and deliverables

• Liaise between client and lab to maintain quality and clarity

📊 Data Interpretation & Communication

• Translate raw testing results into clear, actionable insights

• Help shape claims language for packaging, digital, and sales channels

• Support in creating substantiation dossiers and QA documentation

• Guide creative and marketing teams on science-backed storytelling