GTM + Supply Chain Strategy

Ensure your product enters the market with clarity, confidence, and momentum. Whether it’s a new launch or a reintroduction, we provide the insight and structure to help your team align around what matters most: a product that resonates and performs.

Core GTM Services:

🧠 Positioning & Messaging

• Develop product positioning and brand narrative

• Craft claims and benefits hierarchy

• Map consumer-driven language and tone

• Identify competitive whitespace opportunities

• Translate science into brand storytelling

🎯 Audience Alignment

• Refine target personas and use cases

• Test messaging and product resonance

• Map discovery and conversion journeys

📦 Packaging & Naming Collaboration

• Guide name development and vetting

• Align packaging with product positioning

• Test format and design with consumers

• Ensure regulatory and claims consistency

• Retail-ready packing review

🔗 Supply Chain Identification Support

• Recommend labs and co-manufacturers

• Match partners to product needs

• Identify fulfillment and ops resources

• Flag potential launch bottlenecks

📊 Launch Readiness

• Facilitate team alignment workshops

• Build sales and education materials

• Define launch KPIs and benchmarks

• Review final claims for compliance

🗣️ Voice of the Consumer Activation

• Shape messaging using real insights

• Develop testimonials and social proof

• Run pre-launch feedback loops

• Use panels to refine positioning