Consumer Research

Uncover the “why” behind behavior, preference, and loyalty. Our approach blends qualitative depth with quantitative clarity, ensuring insights are actionable, inspiring, and grounded in real human experience.

🧠 Satisfaction & Efficacy Studies

• In-home use tests (IHUTs)

• Pre/post-use surveys to assess efficacy & experience

• Sensory attribute feedback (texture, scent, afterfeel, etc.)

• Repurchase intent & NPS measurement

💬 Qualitative Insight Work

• 1:1 in-depth interviews (IDIs)

• Focus groups (virtual or in-person)

• Diary studies and longitudinal usage tracking

• Founder or product team insight synthesis

📊 Quantitative Research

• Concept testing (claims, names, formats, ingredients)

• Message resonance testing

• Packaging and price sensitivity research

• Custom surveys for segmentation or persona development

🫶 Co-Creation & Advisory Panels

• Consumer advisory communities

• Early-stage product feedback loops

• Iterative testing as formulations or messaging evolve

• Long-term partnerships with loyal users or advocates

🧩 Consumer Journey Mapping

• Usage occasion research

• Discovery, purchase, and repurchase journey insight

• Friction & conversion barrier identification

• Role of brand in routine and identity