Product Development

We help brands uncover whitespace, imagine what’s next, and build products that are both visionary and viable. Our Product Innovation services are rooted in market insight, scientific rigor, and a deep understanding of the modern wellness and beauty consumer.

Core Innovation Services:

🔍 Category & Market Landscape Analysis

• Competitive audits

• Trend forecasting (ingredients, formats, delivery systems)

• White space identification

• Claims & regulatory landscape scan

🧪 Concept Development

• Concept ideation & narrative crafting

• Early-stage feasibility assessment (ingredients, format, regulatory flags)

• Initial claims & benefit mapping

• Product brief creation for R&D or contract manufacturers

🧬 Formula & Ingredient Strategy

• Ingredient vetting for efficacy, safety, and trend relevance

• Sourcing support (organic, fair trade, clinically backed, etc.)

• Differentiated formula positioning

• Partnerships with formulators or labs, as needed

👯‍♀️ Early-Stage Consumer Testing

• Conduct qualitative interviews or small-group sessions to evaluate early product concepts

• Facilitate in-home or lab-based prototype testing (for usability, sensory appeal, format preferences)

• Capture feedback on efficacy perception, usage experience, and emotional resonance

• Analyze and synthesize insights to refine concept, formulation, messaging, and packaging

📋 Claims & Efficacy Alignment

• Validate consumer language and priorities to inform claims and marketing strategy

• Help define “what good looks like” for your product

• Recommend substantiation paths for product claims

• Study design and collaboration with testing labs or clinical partners

• Support for IRB approval