We help brands uncover whitespace, imagine what’s next, and build products that are both visionary and viable. Our Product Innovation services are rooted in market insight, scientific rigor, and a deep understanding of the modern wellness and beauty consumer.

Uncover the “why” behind behavior, preference, and loyalty. Our approach blends qualitative depth with quantitative clarity, ensuring insights are actionable, inspiring, and grounded in real human experience. an idea.

Ensure your product enters the market with clarity, confidence, and momentum. Whether it’s a new launch or a reintroduction, we provide the insight and structure to help your team align around what matters most: a product that resonates and performs. 

Zahava supports brands in designing and executing efficacy testing that not only meets regulatory standards, but also drives compelling, consumer-facing storytelling. We guide your team through the entire testing journey—from identifying the right claims to translating the data